Commercial Insights Analyst

Do you enjoy understanding what drives customer behaviour, spotting commercial opportunities and using data to influence better decisions? As a Commercial Insights Analyst at JT, you'll play a key role in helping the business understand performance across our Consumer and Small Business portfolios, turning complex information into clear, actionable insight that supports growth, retention and customer value. 

1. Develop and maintain annual budgets, forecasts and commercial plans for the Consumer and Small Business portfolio, ensuring alignment with business objectives and financial targets. 
2. Monitor and analyse customer, revenue, margin, ARPU, acquisition and churn performance, identifying trends, opportunities and risks and recommending actions to improve commercial outcomes. 
3. Develop customer, revenue and margin forecasts, identifying variances to plan and recommending corrective actions where required. 
4. Conduct scenario analysis and commercial modelling to assess the impact of pricing changes, product developments, market trends and strategic initiatives. 
5. Create and maintain customer segmentation models and performance dashboards to identify opportunities for acquisition, retention, upsell and revenue growth. 
6. Analyse customer behaviour, usage patterns and purchasing trends to generate actionable insights supporting product, marketing and digital initiatives. 
7. Monitor competitor activity, market developments and industry trends, translating insights into recommendations that strengthen commercial performance and customer value propositions. 
8. Partner with stakeholders across the business to evaluate performance, identify opportunities and support delivery of commercial objectives. 
9. Provide constructive commercial challenge, ensuring business proposals, initiatives and investment decisions are supported by robust analysis and sound commercial rationale. 
10. Support the development of business cases, commercial assessments and recommendations for new products, propositions and strategic initiatives. 
11. Produce executive-level reporting, presentations and insights to support decision-making within Commercial Leadership, Product Governance and other strategic forums. 
12. Build trusted stakeholder relationships across Commercial, Finance and Operational teams, acting as a valued business partner and advisor. 
13. Identify emerging commercial risks and opportunities, proactively highlighting areas requiring management intervention. 
14. Drive improvements in reporting, analytical methodologies and performance measurement frameworks to support effective decision-making. 

• Experience in a commercial insight, commercial analytics, business analysis, business intelligence or performance management role. 
• Experience in commercial planning, forecasting, business case development and performance management. 
• Experience analysing customer behaviour, acquisition, retention, product performance and commercial outcomes to support business decision-making. 
• Strong analytical and commercial modelling skills, with the ability to evaluate opportunities, assess risks and provide actionable recommendations. 
• Advanced Microsoft Excel skills and experience using reporting and visualisation tools such as Power BI. 
• Experience interpreting, analysing and presenting data from multiple sources to create meaningful management information and commercial insights. 
• Strong commercial awareness, with the ability to translate complex data into clear business recommendations and actions. 
• Excellent stakeholder management, influencing and relationship-building skills, with the confidence to constructively challenge assumptions and engage senior leaders. 
• Strong communication and presentation skills, with the ability to simplify complex analytical or technical concepts for a variety of audiences. 
• Experience working collaboratively across functions to influence decision-making and drive commercial performance improvements. 
• Knowledge of telecommunications markets, products and relevant regulatory frameworks. 

• 24 days holiday 
• Health & Dental Insurance 
• Pension Scheme 
• Bonus Scheme 
• Fully discounted staff services or cash allowance in lieu  
• Co-working office spaces available for remote employees 
• Professional Development  
• Recharge Days 

JT provide colleagues with an opportunity to embrace flexibility to work the hours that suit them in a location of their choice – office, home or further afield under our Hybrid Working guidelines.

Through our hybrid working initiative we have diversified the ways in which we recruit, which also means that we are now able to support posts in major global locations. The benefits that are listed above are an example of those that we provide in our key locations, if you are applying from outside of these areas, please note that your compensation package might look a little different.  
 
Our main priority is colleague wellbeing, and we hope this offers greater opportunity for a work life balance. We aim to offer this approach to all colleagues across the business, but we recognise that there are certain roles that will need to work in a specific way due to their nature, such as our colleagues working in engineering, our contact centres and our retail outlets. We are actively working with our management teams to increase flexibility wherever we can.